This is a topic we will be covering in the first Make it Happen Marketing workshop. If it sounds a bit like jargon to you, we can assure you it isn’t. Marketing people like to make branding sound like a process you need to go through that is similar to attempting to make the most complex celebration cake adorned with every type of sprinkle and flavouring – a dash of colour, a drop of design work, mix in a logo, whiz up some photos and colours…and so on.
This blog post explains why it’s not like that at all. In essence a brand is a promise – an expectation you can either meet, exceed or sometimes fail to match. If you think your logo is your brand, you need to give this a read.